My books explore technology, artificial intelligence, money, minimalism and modern life from a practical and philosophical perspective.
Less hype. More questions.
The catalog · 11 books
Essays · English & Spanish
AI · Spanish
Poetry with AI · English
Life · Spanish & English
Life · Spanish & English
Life · Spanish & English
Money · Spanish & English
Money · Spanish & English
Ideas · Spanish & English
Essays · Spanish & English
Society · Spanish & English
Different subjects. One recurring question: how do we live well in a world that keeps changing?
Featured book
Technology Won’t Save Us
Technology promises to make our lives better, but technological progress and human progress are not the same thing. Essays that look at the technologies shaping our lives through critical thinking rather than optimism.
English editionBuy EPUB · €4.99Amazon →
Spanish edition · Contra la utopíaComprar EPUB · 4,99 €Amazon →
y cómo monetizar tus habilidades con inteligencia artificial
A practical exploration of ChatGPT and AI, and how people can use these technologies to develop and monetize their skills.
An experiment · Written with AI
Poetry written with an AI, and essays on what that means
An experiment in human and AI co-creation: poetry created together with AI, accompanied by reflections on artificial intelligence and creativity.
Books about attention, habits and the space we leave for what matters.
Vivir mejor con menos
A practical exploration of minimalism, not only as owning fewer things, but as creating space for what matters.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · MinimalismBuy EPUB · €4.99Amazon →
Domina tu vida digital
A practical guide to taking back control of attention, reducing digital distraction and building a healthier relationship with technology.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · Digital DetoxBuy EPUB · €4.99Amazon →
Entrena tu atención, recuerda lo que importa y aprende cualquier cosa
Memory is a skill you can train. A practical guide to the memory palace, the method classical orators used, for studying, learning languages and, above all, training attention.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · The Power of the Memory PalaceBuy EPUB · €4.99Amazon →
Personal finance explained in plain language, by someone who would rather you understood it than followed him. These books are written to inform, not as financial advice.
Estrategias de inversión a largo plazo, simples y desmitificadas
A practical and accessible introduction to long-term investing, without guru culture, unnecessary complexity or financial mysticism.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · Smart Simple Investment StrategyBuy EPUB · €4.99Amazon →
El humo detrás de la promesa
A calm look at something usually presented as inevitable: what remains of the Bitcoin promise once the hype is set aside.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · The Inconvenient Truth About BitcoinBuy EPUB · €4.99Amazon →
Filosofías milenarias para problemas de hoy
Ancient ideas applied to modern problems: habits, calm, consumption and the search for balance.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · Stoicism and Zen Buddhism in Modern LifeBuy EPUB · €4.99Amazon →
Where work and writing meet
y otros ensayos de la economía digital
Essays about digital economics, marketing, technology and the strange contradictions of modern digital life.
Spanish editionComprar EPUB · 4,99 €Amazon →
English edition · The WIN StrategyBuy EPUB · €4.99Amazon →
Some subjects deserve care rather than headlines. This book was written for families, teachers and young people who want to understand what happens online, and what it does offline.
Un problema IRL (en la vida real)
An exploration of cyberbullying, sexting, online identity and the ways digital decisions affect life beyond the screen.
Spanish edition · Ciberacoso: un problema IRLComprar EPUB · 4,99 €Amazon →
English edition · Cyberbullying: An IRL ProblemBuy EPUB · €4.99Amazon →
My professional life has been spent inside digital business: eCommerce, online marketing, technology and emerging digital channels.
My writing gives me the opportunity to step outside that world and ask different questions.
This is where the books live.
These are the questions behind the books.
The internet is full of people who know exactly what you should do.
I am more interested in exploring why we believe what we believe.
The books combine practical advice, essays, experiments and philosophical reflection. They are written for curious people who want to understand the world rather than simply optimize themselves for it.
Think critically. Use technology. Keep your judgment.
There’s a particular advantage, and a particular danger, in writing about technology when you work in technology.
I see how digital businesses operate from the inside. I work with eCommerce, AI and emerging technologies professionally. That experience gives me access to the practical reality behind the headlines.
But writing also creates distance. It allows me to question the assumptions that are easy to accept when you’re too close to the subject.
Some ideas need a book. Others only need a page. The essays on the blog continue the themes of the books, written closer to the moment.
A muchos solo les interesa el precio, y el precio decide si tienen razón. Mientras tanto, casi nadie usa bitcoin como moneda. Qué dicen los hechos, empezando por El Salvador.
El deseo y la aspiración son globales; la relevancia y la conversión son locales. La diferencia entre branding y performance,…
Unos días la IA va a reemplazar casi todos los trabajos; otros, solo algunos sectores; y otros nos va a…
Piratear se ha convertido en una de las pocas formas de conseguir propiedad digital. Pagamos por películas, libros y juegos…
Victor de la Fuente is a digital commerce professional, teacher, speaker and author.
His professional career has focused on eCommerce, digital marketing and emerging technology. Alongside that work, he writes about technology, artificial intelligence, money, minimalism, philosophy and modern life.
His books combine practical ideas with critical thinking, exploring not only what technology can do, but what it means for the way we live.
For journalists, event organizers and institutions: bios, a photo and the book covers, ready to use.
ZIP with short and long bio, author photo and all book covers. For press or speaking enquiries, get in touch.
Short bio
Victor de la Fuente is a digital commerce professional, teacher, speaker and author. He writes about technology, artificial intelligence, money, minimalism and modern life, combining practical ideas with critical thinking.
Victor de la Fuente is a digital commerce professional, teacher, speaker and author based in Barcelona.
He has worked in digital business since 2006, from online marketing and media at Adevinta to acquisition, CRM and CRO roles at Ulabox, Groupalia and Veepee. Since 2014 he has worked in eCommerce at Nestlé, where he leads eB2B and emerging channels, including marketplaces, social commerce and agentic commerce. In 2013 he founded his own consultancy, vdelafuente marketing.
Since 2016 he has taught and spoken at universities and business schools, including the University of Barcelona, UAB, ISDI, EADA and MIOTI.
As an author he writes about technology, artificial intelligence, money, minimalism, philosophy and modern life. His books include Against Utopia, Poems From a Metal Heart, Aprende ChatGPT, Minimalismo, Detox Digital, El poder del palacio de la memoria, Aprende a Invertir, La verdad incómoda sobre Bitcoin, Estoicismo y budismo zen en la vida moderna, La estrategia WIN and Ciberacoso.
Author photo
Speaking topics
Technology and critical thinking · AI and digital life · eCommerce and emerging channels · Minimalism and attention. Teaching and speaking →
Cada libro de esta página responde a una pregunta concreta. Por ejemplo, cómo vivir mejor con menos, cómo invertir sin complicaciones o qué hay detrás de Bitcoin. Además, todos comparten un estilo directo y práctico.
En resumen, empieza por el tema que más te preocupe hoy. Por tanto, si buscas orden mental, elige el de minimalismo; si buscas estabilidad financiera, elige el de inversión.
Más información sobre el minimalismo en Wikipedia.
If one of the books raises a question, if you’d like to discuss an idea, or if you’re interested in having Victor speak about technology, AI or digital life, get in touch.
