Speaking engagement, a teaching collaboration, or an eCommerce challenge you’d like a second opinion on — whatever brought you here, every message gets read personally and answered directly, no assistant screening it.
VICTOR DE LA FUENTE VDELAFUENTE — typically replies within 48 hours
Conferences, round tables and in-house sessions on eCommerce, UX and AI-driven design.
University modules and hands-on sessions for marketing, communication and design students.
A second opinion on strategy, conversion rate optimization, or where AI actually belongs in your roadmap.
More from Victor de la Fuente: Teaching & Speaking · eCommerce & Online Marketing

Most messages fall into three groups. First, event organisers looking for a speaker on eCommerce, retail media or AI. Second, universities and business schools planning a lecture or a full course. Third, companies that want a second opinion on a digital challenge.
Whatever the reason, the process is the same. You send a short message, and I reply personally. There is no assistant filtering requests, so please give enough context in your first note.
A good first message answers a few questions. What is the topic? Who is the audience? When and where will it happen? For example, a talk for fifty retail managers in Madrid next spring is a clear brief.
If the request is about a project, describe the goal rather than the solution. Also mention any deadline or budget range. That way, the conversation starts on solid ground.
Response times are usually short. However, during conferences or teaching weeks a reply may take a few extra days.
Many people contact me after a talk or a class to continue the conversation. That is always welcome, so feel free to mention where we met.
In short, the easiest way to start is simply to write. Therefore, use the form above to contact me today. For example, a two-line message is enough to begin.
Learn more about public speaking on Wikipedia.