Victor de la Fuente helps organizations navigate eCommerce and digital transformation, teaches the next generation of digital professionals, speaks about the future of business and technology, and writes about the ideas shaping how we live and work.
I help companies make better decisions across eCommerce, digital marketing, customer experience and growth.
I teach eCommerce, digital marketing and strategy through lectures, workshops and hands-on sessions.
Keynotes and conversations about eCommerce, AI, technology, digital business and what comes next.
Books and essays about technology, minimalism, investing and the ideas behind modern life.
I work where strategy meets execution. Fifteen years inside digital businesses taught me that technology is a tool, not a strategy; that eCommerce is a business discipline, with margins, operations and customers, not just another channel; and that the most useful thing a teacher can give is judgment: the ability to decide well when the answer is not in the manual. Better questions come first. Better decisions follow.
Technology is not the strategy.
eCommerce is a business, not a channel.
AI is changing the tools. Human judgment still matters.
The goal isn't more digital. It's better decisions.
From online media, SEO/SEM and CRM to social media, analytics and shopper activation, Victor has worked across the whole chain of digital commerce, for corporations and startups, in Spain and in international markets. The constant is the same: turning complexity into decisions a business can act on.
Business models, growth, customer journeys and digital commerce.
Media, SEO/SEM, CRM, social, analytics and performance.
Strategy that can actually be implemented.
Understanding where emerging technology creates real business value.
Digital experience
International perspective
Different scales, same focus: better decisions
Victor speaks at conferences, universities, business schools and corporate events about eCommerce, digital commerce, AI, technology, strategy and the future of digital business.
Victor teaches eCommerce, digital marketing and strategy at universities, business schools and companies. Sessions run online, on-site or hybrid, in Spanish and English, and are built around real cases and real decisions.
Books about technology, money, simplicity and the choices we make in a rapidly changing world.
Cómo vivir mejor con menos y lograr calma mental
Estrategias de inversión a largo plazo, simples y desmitificadas
Technology Won’t Save Us
Essays and notes on eCommerce, AI, technology, strategy, minimalism and investing.
Durante décadas, desarrollar software exigía dominar lenguajes, frameworks y largas horas de depuración. Hoy cualquiera puede describir lo que quiere en lenguaje natural y obtener una aplicación funcional en minutos. Bienvenidos a la era de desarrollar con IA: una etapa en la que escribir código deja de ser…
Los prediction markets son una forma de apuesta donde se predicen eventos futuros. Aunque parecen divertidos, pueden tener consecuencias negativas…
El lenguaje que usamos sobre el tiempo impacta en nuestra percepción y productividad. Reflexionar en cómo lo vemos puede cambiar…
Aumento del uso de inteligencia artificial en plataformas en línea. LinkedIn etiqueta posts generados por IA como "seems #AIslop". Spotify…
Victor works at the intersection of technology, business and ideas, but his interests extend beyond the professional world. His writing explores minimalism, investing, technology and the question of how to live well in a world increasingly shaped by machines.
Victor de la Fuente works at the intersection of eCommerce, digital marketing and teaching. On the corporate side, he leads strategy for emerging channels such as marketplaces, social commerce and agentic commerce. In addition, he teaches at universities and business schools.
This mix of practice and teaching shapes everything on the site. For example, lessons from real projects become examples in class. Similarly, questions from students often turn into new articles.
First, read about his work in eCommerce and online marketing. Then explore the speaking engagements and university lectures. Finally, the blog and the books cover personal finance, focus and AI.
In addition, he speaks at industry events such as eShow, Retail Media Congress and MIOTI sessions. Therefore, many talks focus on retail media, agentic commerce and AI. For example, recent sessions covered CRO and SEO in the age of AI.
Moreover, he lectures at the University of Barcelona and at business schools. As a result, practical cases from real projects reach the classroom. For example, students review real websites during class.
Also, new talks and articles are added regularly. Therefore, the site keeps growing over time.
In short, this is a practical site for people who build and grow digital businesses. Therefore, take a look around and get in touch if a topic resonates with you.
Learn more about eCommerce on Wikipedia.
Whether you need a second opinion on your eCommerce strategy, a professor for your students, or a speaker who can make complex digital topics practical, let’s talk.
