Online Marketing - eCommerce

Working for the best
2014 - Present
Nestlé - eCommerce Strategy Specialist

Corporate position in eCommerce and Digital Commerce Strategy working with all Nestle’s brands & eRetailers partnerships (Bricks & Mortars and Pure Players including marketplaces such as Amazon).

Based and focus for the local market, I’m SPOC and key role in Z-EMENA projects co leading and participating with other countries or business units at Z-EMENA level.

2012 - Present
vdelafuente marketing S.L. - CEO
2014 - 2020
Vudoir - CoFounder

CoFounder in charge of the initial business plan and the strategic roadmap.
Marketing advisor.

2014 - 2014
Veepee (aka Privalia) - Global Acquisition Manager

Head of user acquisition for Spain, Italy and Mexico. Team lead of the acquisition team and coordinator with Business Intelligence and Design departments.

2012 - 2013
Groupalia - Online Marketing Manager

Head of acquisition for Spain and Italy and CRM and CRO projects. Team leader and coordinator.

2011 - 2012
Ulabox.com - Online Marketing Manager

Definition and development of SEM campaigns, feeds and partnerships.

2006 - 2010
Adevinta (aka Anuntis Segundamano) - Online Marketing Media

In charge of fotocasa.es (+ others) and coordinator of segundamano.es