The WIN Strategy (eBook EPUB)

What the book is about

Short, direct essays written from the inside: the author works in digital business and knows the gap between what the industry says and what it does.

From the strategy where everyone wins to the hypocrisy of marketing, from remote work to social media that is no longer social. It closes with a glossary of corporate jargon.

Contents

• Introduction
• The WIN-win-win-win Strategy
• The Hypocrisy of (Digital) Marketing
• The “Consumption” of Content
• Remote Work Versus the Office
• Social Media Is No Longer “Social”
• On Business Models
• Conclusion
• Glossary of Corporate Jargon

Who this book is for

• You work in marketing, tech or digital business and distrust the jargon.
• You want to read the digital economy with a critical eye.
• You like short essays that get to the point.

Format and download

• Format: EPUB (DRM-free).
• Instant download after payment, from the confirmation email and from My account.
• Works with Kobo, Apple Books, Google Play Books, PocketBook and most e-readers and apps. On Kindle, send it with Send to Kindle.

About the author

Victor de la Fuente is a digital commerce professional, teacher, speaker and author based in Barcelona. He works in eCommerce at Nestlé and teaches at the University of Barcelona, UAB and business schools such as EADA, ISDI and MIOTI. He writes about technology, artificial intelligence, money, minimalism and modern life, combining practical ideas with critical thinking.

All books by Victor de la Fuente →